There is an acronym for your last name: Moving On New Territory Acquiring Nobody’s Approval. That’s powerful. What sparked the acronym?
Tito Montana: You know, it’s another one Montana, French Montana, who started picking up a lot of momentum and I felt that it would be a conflict of keeping the same name. So instead of giving it up I just gave it another meaning. It gives it even more life than anybody would, you know what I’m saying? So I cleared that and I love it and I feel like it actually represents who I am and what I’m doing with my brand.
We’re going to hop into talking about your brand as well. When someone listens to you, they can get a spectrum of sound how are you able to flex and be able to alter what you provide the fans and listeners. There’s a switch up what you’re doing, but still keeping that lyrical content in there.
A lot of it has to do with like my musical taste like I love substance and I don’t like to make it seem as if I got this whole, you know, backpack or politics, people type of flow. But I like to give you some food for thought and the midst of the music itself. So when I write, I like to paint pictures and I feel like that’s one of the elements that’s definitely missing from today’s hip-hop. It’s just a lot of rhyming words and a good punchline or two. And that’s pretty much that. But as far as painting a picture, like some of the greats were able to do back in the nineties or whatever I feel like that’s what I do. No matter which way I go, I know how to stay to stick to the topic. See music today, I don’t really have a topic. It has a beat and a hook and you can say what you want in between that.
I come from the era where Nas rapped about “Black Girls Lost” and he didn’t have to make reference to selling drugs or none of that throughout the whole song because the whole song was about
the black girl. So I love that music.
Do you think that’s something that can be attributed to other people that are around you or people that are rising in your area to have the ability to or even the want to paint a picture?
Nah, I feel like a lot of artists are afraid to be an artist. You know, I can’t, I come from the era were originality was king, but now it’s like about it just follow the trend to even be heard. It takes strong artists to buck that system because I people look at what I’m doing and saying you won’t make it with that because everybody on this and I’m like, that don’t represent the part of the region or the part of the world that I live in. When I came up on hip-hop, everybody gave you the luxury of getting a class of their region. Now you don’t know where nobody from.
You mentioned that you have the nineties contemporaries like Nas who could give a “Black Girls Lost” and you have the other people from your area, like the Jay, B.I.G, DMX. What does being from a cultural hub for hip-hop mean for your career?
It’s more of a responsibility for me. To understand where I came from, to always pay homage to that. And that will get lost in what’s happening now. I’ve seen the game change before, so I understand that regardless of what’s happening now, what I’m doing will always be king. This music today doesn’t have the same effect. People gravitate towards it the same way.
Speaking of your area, you had a dope collaboration with Dave East last year. Do you feel like those that are rising in your area have good energy for helping each other elevate?
No, and that’s extremely important. If we were to take anything from Atlanta, that should be it. It’s something that works for them and still works for them. How small artists, they a phone call away from doing this feature with 2Chainz. And that’s just the upcoming artists. So if I were to take anything from the south, it’s every concept of support. Are we actually doing that more, collaborating with others while you hot and not necessarily when you washed and you finished?
The track with East is crazy. You see that you were exposed to Dick Gregory’s words. what led you can make sure that you included that and how did his death impact you?
What I interpreted was they could come up with laws and make us like bad people. Then he made reference to the Ku Klux Klan, Nazis, you know, all these fowl people who they don’t even view like that.They can make a law for pants saggin’ but they can’t figure out how to stop police or hold them accountable for killing people for no reason. So that’s what meant more to me than, you know, instead of trying to make a regular record where it had a catchy hook or anything like that. Like I want to have a big rec0rd and help everything’s been told it comes to light. But in the meantime I’m also concerned with the legacy of music and the quality that I’m releasing opposed to just trying to get on, you know what I mean?
You did a Throwback Thursday post about your album Why Not Me? not long ago. It has been out for a little bit. What do you think about the effort and the reception that it got?
I feel like because I didn’t have the platform, it didn’t do as well as it could’ve done or should’ve done based off of the quality of music and at the thing I’m noticing more is People don’t like to give new people a shot. So it’s kind of hard for people to even hear it and to realize like, oh, this is something different. What else I’ve got is that people that do give me the chance, they love it. You know what I’m saying? I have met someone, especially someone like of age, of a mature mind and they tend to love. I can go out to the club and hear a beat and it’s cool but mine is something I can relate to.
I just felt my consistency is, this is my greatest weapon, right? You know, I travel a lot. I visited different countries. I just recently got 10,000 units and there’s a lot of people looked at that like, oh, that’s a lot. I believe in the quality of my music and I believe in just seeking out the people who I want to connect with. So if I could get you to listen, you will be onboard forever. We have the online presence and online as well, or I should say we build in, but my thing is actually going out into the street and touching people and I’m seeing an email. I have a dope personality. I like to think anyway. When people meet me, they agree. So listening to my musical comes to a lot easier if I get to have some type of dialogue with the people. So I’ve just been focusing on doing that.
So “Liquid Therapy” gave you another push and grabbed the attention of Funk Flex. What let you know the collective of artists you have for the remix were the right choices?
Funk Flex is currently in New York and he’s really pushing hard for New Yorkers to sound like New York again. I felt like putting artists together who he already had high respect for.
To be honest, I never met the people on the song. I didn’t know them when I sent the record to them. I let them create around it. I always feel like what I’m going to say is what I would want to say. For them, they do a good job as complements to my record. I don’t feel like I’m going to be overshadowed by what the next man is going to say. But for those who get it is going to appreciate it. So when the guys added to the record it was perfect.
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