Every year hip-hop’s focus for a week is in Austin, Texas for SXSW. This year carried a statement among many of past attendees that SXSW has changed for the worse, a narrative that has grown over the past year or two. The belief is an interesting one as it can be attributed to a few thoughts: not enough big names are coming, too many big names and companies coming, there is not enough focus or in quantity of new artists. With the rollout of lineups coming as the music portion drew near, the latter was proven false and also canceled out