We’ve been waiting on Drake’s Views From the 6, eventually shortened to just Views, since summer ’14 and as we hit summer ’16 we knew that it was a full fledge OVO Season, powered by a Drizzy “looking for revenge.”
After we waited for the Drake’s asteroid to implode hip-hop, it appeared to the Internet Hip-Hop Community, which will be referenced to as IHC, that his fourth solo album landed as a simple meteor shower. There wasn’t a ruthless Drake, but instead we received a result reminiscent of what many herald as his best album and arguably his classic in Take Care. If this was any other album that would be fine, but for Views, the album the IHC, deep hip-hop lovers, casual listeners and those just all around curious folk believed to be a missile aimed at everyone and to establish the game’s as his, it wasn’t. As oddly as this will sound, that doesn’t make Views a bad project. In fact, it’s far from bad. It’s great. But why did it initially receive side eyes?
The problem with the way music is consumed now is that there is a perceived necessity for classics to be delivered within the runtime of the first three songs. By now if you have been online during the album’s rollout you have seen the Jay Z clip detailing the impossibility of perceiving an album’s quality within one day (it can be viewed here). Music isn’t made classic claims within the hours it takes to drop into your iTunes.
But Drake is indirectly at fault as well. Over the course of the last couple of years we received If You’re Reading This It’s Too Late, which had it’s fair share of heavy bars from Drake, the Meek Mill beef that brought out a level of savagery that we didn’t think Drake had, the success of “Hotline Bling” and the victory lap of the Future collaborated What a Time To be Alive. Within most of those releases we received rapping Drake, the cocky, creative wordsmith, rather he wrote it or not, and with the release of “Summer Sixteen” we expected more. Instead we got about 50-60% Heartbreak Drake, the R&B or Pop singing emotionally infused mega star.