Let’s go back when you pop on “Feelin It” you hear: “96 and forever, Roc-A-Blok, Roc-A-Fella.” What sparked your staple at the time, what was the driving force behind making a sister brand?
Ah man, you know what? My man Tone, Tone Hooker. He’s the one that created the name Roc-A-Fella for the label and the name of my company Roc-A-Blok. That’s crazy because back then the energy was poppin’ and when I created that Rough House Records came to me and offered me a label deal. That’s when I was able to put out artists and everything was good. What happened was at the time I wasn’t really a record label guy, I’m more creative and fell back went home to North Carolina, got married and had kids. That’s why I went missing for a couple years [laughs].
Where there any funny or unheard stories from the sessions for Reasonable Doubt?
It was so much stuff going on man. One of the more memorable ones for me is when we were recording reasonable doubt Biggie was working on his second album. You know Jay and Biggie they had a cool relationship. Biggie would be in studio A and we would be in Studio B. I remember one time playing the beat of “Streets is Watching” for Jay and I’m like “Yo, Jay, listen to this beat you going to kill this shit.” He goes “Ah man this shit is dope we going to go in Biggie session and play it for him.” I go in Biggie session like Jay want me to play this for you. I play him the beat and he makes this crazy face and asks “is this his beat?” I tell him yea and he like “ahhhhh.” Then he would come into our session and play his beat and then we would go “ahhhhh.” We had this friendly back and forth, which was kind of cool.
What’s up next for you?
Right now, I’m honing my skills. I got an app dropping called Verse. It’s an app that will bring artist and producers together on a cool platform. It’s going to bring a lot of new artists out. I got my sound bag that me and my girl developed that we going to be dropping soon. We just go the prototype and it’s a producer bag that holds the machine, a 13-inch laptop. I’m touring with Mobb Deep, been on tour with them for like two years. We been all over the country twice and in the studio. Just making beats and letting the universe guide me and where I’m going. The people should expect something soon. I don’t want it is yet but the energy is good. The tracks are good.
Can you really believe it’s been twenty years since it started?
Time flew right by brother. That shit is crazy. It feels like it was yesterday kid. I remember Jay Z pulled me to the side after the album was done and said: “You know I’m about to make you famous right.” I had no idea, I’m like yea whatever nigga. When you making a project like that you not even thinking it’s going to do that. We just having fun and vibing and put it out. Next thing it comes out and it’s crazy.