Let’s be honest, no one really was putting their money on Gucci Mane to own this summer. That’s not a knock toward GuWop at all, he’s a legend, a Trap God, but with heavyweights like Drake and Future dominating headlines it was fair to assess them as the front runners for the summer’s coveted spot. But here, we are, staring down the month of August and not only is Gucci one of the five most talked about rappers right now – along with the aforementioned duo and rotation of Jay Z, Desiigner, Kanye West or Chance the Rapper – he has delivered rap’s best album this summer.
There are two things that just about any Gucci fan will agree with you on: his mixtapes are better products than his albums and while Gucci was locked away the mixtape outpour was overkill. Of the former of those facts, it’s just common trap knowledge, that’s not saying Gucci’s albums are trash, but when you are talking EA Sportscenter, Chicken Talk, The Movie, The Burrprint, Trap God, Gucci has done some free street wonders. When reflecting on the surplus of music that we received when Gucci was away, we must be thankful of the work that was left behind for us, but still, it just didn’t measure up to what we were used to. With that said, Everybody Looking (hat tip to those who constantly flashback to The Burrprint 2‘s track of the same name), harbors the energy of GuWop that we love and makes it into a commercial and triumphant return.
2016 Gucci is a just little bit different than we are used to. He’s heavily into Snapchat, different from his social media days of likely substance influenced Twitter attacks. Reports also state GuWop is back to the pad and pencil – he shared that he wrote a majority of this comeback album to descriptions of each beat and not hearing the actual songs. Also he is healthier, shedding his trademark gut for abs and disposing of drug habits, both of which were likely assisted by the time spent behind bars. But for the product, the music, was it hindered? No. In fact, this is some of the greatest Gucci we have received in years.
Doesn’t take long into the barrage of bangers to realize that Gucci hasn’t hit a complete 180 on us. The proclamation of “I rather have a Zay track than a Dre track” shows that Gucci Mane knows were home base is in his sound and the proper formula to winning.
Through the play of the early tracks of the album we get confirmation of identity with “Back On Road” lamenting on a return to the life as he knows it and the customary shit talking like “I’m a East Atlanta Nigga with a body on his belt” and “I’ll take a nigga bricks and I done took a nigga reup” reminding us of who exactly this Trap Legend we have come to adore is. Also there is “Pussy Print,” a fan favorite, which serves as Kanye West’s return assist for Gucci blessing “Champions” and uncharted territory for the host as far as a one on one collaboration, especially one that garners that much attention.
Throughout the effort, we receive “new lease on life” Gucci in spirit, “back to the trap” Gucci in verse. “Pop Music” seamlessly makes an analogy of gun toting to be of the same genre that hosts the chick Mr. West made famous all while really saying Gucci still isn’t nothing to play with. “Gucci Please” could serve as the sequel to the classic “I Think I Love Her,” flipping the tables and the ladies are pleading for GuWop’s love instead of denying his open affection. Nearing the end we receive “Richest Nigga in the Room” displaying some throwback raps and long money lingo and “All My Children,” a display of how your favorite artists came from the much acknowledged A&R skills of GuWop. However, the most important track here may be the Outro, “Pick up the Pieces,” a fitting title to end a return album. For Gucci, the pickup isn’t too hard though, fans were clamoring for his presence and his return home seems to be richer in experience than his departure and when you can boast “I’m a worldwide executive and neighborhood celebrity” there isn’t much more you can request from the game.
With Everybody Looking we receive everything you could want from Gucci Mane. The album sticks to his roots of the trap, is held down by the producers who have been unique to his sound over the years and he delivers with a quality project that will satisfy those who were around since GuWop had the “745 with the Gucci interior” and those who are just now embracing the Trap God.
Releasing a quality album that is sure to rotate through the duration of the summer and early Fall and with more Gucci and Friends shows on the way, you can be sure that every move of Gucci Mane will be noticed, rather it be on snapchat or in person.
Overall: SG Recommended